1. Information We Collect

When you use Tryona, we may collect the following information:

• Personal Data: Your email address when you create an account or subscribe to our newsletter.
• Device Data: Information about your device such as IP address, browser type, and operating system.
• Usage Data: Data on how you use the app, including the clothes you try on, images you upload.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our service: We need this data to run Tryona and provide you with the requested services.
• To improve our service: Understanding how you use Tryona helps us improve the experience and features.
• To personalize your experience: We use AI to offer personalized recommendations and outfit combinations tailored to you.
• Marketing and communication: With your consent, we may send you updates, promotional materials, or offer suggestions based on your usage.

3. Legal Basis for Processing Personal Data (Under GDPR)

If you are a resident of the European Economic Area (EEA), our legal basis for collecting and using personal information depends on the data we collect and the context in which we collect it. We may process your personal data because:

• Contractual Necessity: We need to perform a contract with you, such as when you use Tryona services.
• Consent: You have given us permission to do so (e.g., for marketing purposes).
• Legitimate Interests: The processing is in our legitimate interests and not overridden by your rights (e.g., improving the app).
• Legal Obligation: To comply with legal obligations.

4. Sharing Your Information

Your data is never sold. We only share it with trusted partners when necessary to provide our services or comply with legal obligations. These partners include:

• Payment processors
• Analytics services

5. Your Data Protection Rights (Under GDPR)

If you are a resident of the EEA, you have certain data protection rights. Tryona aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Under GDPR, you have the following rights:

• The right to access: You have the right to request copies of your personal data from us.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise these rights, please contact us at info@tryona.com.

You can also delete your data by pressing the "Delete Account" button. Cached images will be automatically deleted within 24 hours.

6. Data Retention

We will retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

7. Security of Your Data

The security of your data is important to us, but no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. However, we take appropriate measures to protect your information from unauthorized access, disclosure, alteration, or destruction.

8. International Data Transfers

Your information, including personal data, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located in the EEA and choose to provide information to us, please note that we transfer the data, including personal data, to countries outside the EEA and process it there. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

9. Third-Party Links

Our service may contain links to third-party websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies , or practices of any third-party websites or services.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and app and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

For more information on how we use cookies and how you can control them, please see our Cookie Policy.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: info@tryona.com
• By visiting this page on our website: www.tryona.com/privacy-policy

Thank you for trusting Tryona with your data. We are committed to protecting your privacy and ensuring a safe, personalized experience for all users.